When Dale Gledhill, one of the Nimbus founders contacted Sakka Studio to help with their new venture, it was not a chance encounter. He’d enlisted our design and marketing services on five previous startups that had now matured.
Their newest project was his biggest marketing challenge yet. They had several patents pending on a new health and wellness device. They also had years of research, piles of study data, plenty of user testimonies, and zero marketing collateral. The product didn’t even have a name yet.
We needed to take a complex product and make it approachable and understandable. It needed the support of a warm, uplifting brand and cohesive product family that could attract notice, inspire interest, and effortlessly educate the end user about how the system worked.
We began with a style guide. The initial product family consisted of eight items, but we knew this would and evolve with time, so a consistent visual communication system was vital. Color families, logos, slogans, product names, and even commonly-used language had to be created, standardized, and cataloged into a single reference that would be used across by multiple employees and vendors. Across social media, packaging designs, video production, brochures, catalogs, and website copy—the look, feel, and messaging had to be consistent, and compliant with FDA regulations.
Once we had established the look and voice of the Nimbus brand, we moved on to the initial product line, catalog design, sales guides, and development of the first-phase website. Working closely with Nimbus’ chief nutrition expert and their corporate leadership, we designed the first generation of sample packs, user guides, and retail packaging for their launch.
Two years later, Nimbus is thriving across North America, Europe, and South America. Those first catalogs now circulate in several languages on three continents, and we’ve been thrilled to be a part of refining those first eight products into their second generation of offerings.