We created this B2B content to help small businesses and corporate teams plan successful team-building parties. Offered in exchange for an email address, this piece goes through planning tips, local caterering options, ways to make the event more memorable, and more. The piece works because it’s targeted to a user who is considering an arena sport event, but isn’t a sales pitch for the business.
Weprovided the concept idea, then helped shape and edit the content with the business owner. After that, we created a funnel that captured the lead, delivered the content, and added the reader to the company’s email marketing program.