Way back in 2014, Google started giving preferential ranking to sites using HTTPS instead of the less secure HTTP method of serving internet content. In 2016, they took it a step further, announcing that Chrome browsers would soon begin flagging unencrypted sites. If that weren’t pressure enough, WordPress has added the final straw. In 2017, WordPress will begin dialing back services for unencrypted sites, with a growing list of functionalities denied to non-secure websites.
If your website is not using an SSL, don’t worry. Upgrading is relatively inexpensive, quick, and adds another layer of security for your users. Google estimates at least half the websites they index have already made the change.
SSL certificates cost between $50-100 per year. Your host company, web designer, or developer can install one for a small fee. The next step will be to have us move your pages under the SSL umbrella and create an automatic redirect to point all your old pages to the new HTTPS destination. This kind of redirect is called a 301 redirect and your web designer can help you create it, or you can refer to a tutorial.
Over time, you or your web designer should also update any links to your site out on the web. These might include links to your site from your Google My Business profiles, Facebook, Instagram, directories, etc. Your web designer can help you conduct a thorough search of all references to your website (citations) that exist on the web.
Ready to get ahead of the curve?
Drop us an email or give us a call for a quote.